17 October 2011
Today, up and down the country, thousands of people will be
coming together to take action to improve the communities in which
they live and work.
To kick-start Love Where You Live, Keep Britain Tidy's new
national anti-littering campaign, the charity is working with some
of the world's biggest - and most littered - brands (including McDonald's, Wrigley
Tobacco), government, local authorities, voluntary
organisations, schools and communities to take action to tackle the
problems of litter, dog fouling, fly-tipping and graffiti that can
blight the places we love.
At noon today, the campaign is encouraging everyone to take five
minutes of action to show that they love where they live - whether
that be picking up some litter, pulling a few weeds out or sweeping
the pavement outside their home or business.
New research from Keep Britain Tidy shows that, as a nation, the
English really do love where they live.
The charity's new The Word
on our Street survey, published today, shows that the
appearance of people's local area concerns them more than the level
of services provided by the NHS, traffic congestion or global
warming - and that level of concern has risen in the past 12 months
from 63% to 70%.
The aftermath of this summer's riots revealed the extent to
which people care about their communities. Spontaneously, people
came together to clean up the mess left behind.
Love Where You Live is about taking that desire to live in clean
and tidy places and turning it into a long-term campaign of
activity by all sections of the community.
Love Where You Live is being backed by Keep Britain Tidy's
celebrity ambassador and TV personality Kirstie Allsopp, who will
be doing her bit to support the campaign today, along with up to
100 volunteers, at a clean-up event in Croydon.
Kirstie said: "By taking small actions, we can make a big
difference and tackle the problem of litter that blights our
beautiful country. I hope everyone will get out there and support
Love Where You Live. We all have a role to play and it is not
someone else's responsibility to clean up, it is everyone's
Love Where You Live is also supported by the government.
Environment Secretary Caroline Spelman, who will be joining Kirstie
at today's event, said: "There is never an excuse to drop litter.
It affects everyone and blights neighbourhoods.
"That's why I want to help people to clean up their streets and
be proud of their communities. We all love something about where we
live, so it's important that we all work together to improve the
environment around us."
Tell us about your Day of Action activity by posting news and
pictures to our Facebook page
or tweet us at our Twitter site.
Word on our Street survey.