Two sporting legends have given their full backing to Show the World – our latest campaign to encourage the public to tidy up for the Olympic Torch Relay.

Lord Seb Coe, who won four Olympic medals for running, is thrilled to support our national initiative, he said: “In the summer of 2012, the UK will come alive with the Olympic and Paralympic Games.  The Inspire programme has been mobilising people across the country for over four years and projects like Show the World are leading the way in helping us to deliver a truly sustainable Games.”

Mo Farah, who is tipped to win Gold in the 5,000 and 10,000 metre races, also supports the campaign Mo, 29, said: “With just 12 days to go to the Olympics I think it’s a great idea to actively involve people all over Britain in the Show the World campaign.  It’s a wonderful opportunity for people to be involved in their local communities, and to show the world that Britain is capable of winning a gold medal when it comes to cleaning up our country and being proud of our beautiful landscape.”

He added: “Do whatever you can to ensure that when the Olympic Torch passes through your area it’s clean and litter-free! I’ll do my best to win a gold on the track!”

So far more than 2,800 volunteers have taken part in a Show the World Big Tidy Up, helping to clear litter ahead of the torch relay. If you have been inspired to regain a sense of pride in your local area and would like to organise a tidy up with friends, family or colleagues, please visit www.lovewhereyoulive.org