Powerful speeches from Kirstie Allsopp, McDonald's and the
Secretary of State Caroline Spelman were delivered at the
Parliamentary launch of the Love Where You Live campaign in
June.
Kirstie talked about the need for personal responsibility
and emphasised that litter is not the fault of the products that
are dropped. Nick Hindle, the Senior Vice President of
Communications at McDonald's took this sentiment further by
acknowledging that over 100,000 per year is spent on clearing
litter from the streets of the West End by one central London
franchisee.
The common theme of the speeches was the need
for a united approach that was less about blame, and more about the
personal responsibility of individuals, who have as much interest
in the appearance of local communities as businesses and
brands.
Campaign partners Wrigley's, Coca Cola,
Imperial Tobacco and Network Rail also represented the campaign at
the event.
The week of Love Where You Live takes place between 19 -
23rd September 2011. Events will be taking place
throughout the summer to promote the campaign.